Beyond Boundaries

Brand Story

Dare to be a pathfinder to experience and explore:
live sincerely in the complex life;
Dare to be an innovator to question and resist:
try my best without even being expected.
We are blessed to dwell in such an epoch,
which in return is more fortunate to embrace us.

Breaking through traditions and Innovations;
Balancing between reality and ideality;
Blooming in collision and compromise:
Set yourself unlimited boundaries.

Brand Vision

To be a global leader in electric mobility industry.

Brand Mission

Born for Cool Riding

Core Values

Unconventional

Interconnected

Passionate